How it works
From an ICP to a real conversation, in eight stages.
Every stage happens inside your workspace, under a budget you set, with the evidence behind each claim kept alongside it. Autonomous research agents do the analysis and drafting; approvals stay with you.
- 01
Define your company and ICP
Describe what you sell and who buys it. Phloem turns that into a versioned ideal-customer profile you can clone, compare and archive.
ICP workspace - 02
Create a discovery mission
A mission binds an ICP version and a commercial brief to a hard budget. You see an estimate and a simulation before anything runs.
Missions - 03
Research agents find relevant companies
A multi-source research engine spends a capped share of the budget across approved business sources and resolves duplicates into single company records.
Discovery - 04
Research gathers signals and evidence
Funding, hiring, expansion and other signal types are collected with a link to the source that supports each claim.
Signals - 05
Prospects are qualified and prioritised
Configurable frameworks such as BANT and MEDDICC score fit, evidence strength, contact coverage and signal recency separately.
Pipeline - 06
Contact intelligence maps the buying group
Contacts carry an employment-verification state. Unverified contacts are flagged, and unsupported personalisation is blocked.
Contacts - 07
Personalized outreach starts conversations
Draft, review and approve messages with the supporting evidence beside the editor. Nothing leaves the workspace without approval.
Campaigns - 08
Outcomes feed back into targeting
Skill outcomes, mission replays and evaluation runs are recorded so later missions can be steered with what actually worked.
Analytics
Ready to start?
Create an account to build your first ICP and run a discovery mission.